British Columbia is wildly popular as a travel and tourism destination as it offers a bewildering diversity of outdoor adventure in BC’s fabulous parks lakes, rivers and rugged coastline. Recreation includes golf, fishing, surfing, hiking, skiing and snowboarding, canoeing and kayaking, whale watching and wildlife viewing. Each community has unique attractions, colourful festivals and seasonal events, and sightseeing introduces visitors to the heritage of Canada’s western province and the ancient cultural traditions of the First Nations people of British Columbia.