The Central Coast of British Columbia will delight adventurers, with the Discovery Coast ferry service offering travel through some of the most beautiful terrain in BC. The Bella Coola Valley is of historical significance as a trade corridor between coastal and interior Native groups. The Chilcotin Plateau east of the Bella Coola Valley can rightfully claim to be the true bastion of the range rider in BC, with vast expanses of the Chilcotin being worked by cowboys on large ranching outfits. Outdoor adventurers can sea kayak in the stunning Great Bear Rainforest, or canoe the legendary Bowron Lake Canoe Circuit. There are thousands of lakes and rivers in the Chilcotin and Cariboo, offering superb freshwater and saltwater fishing. Williams Lake is the hub of the Cariboo, with hiking and mountain biking on local trails, and skiing and snowboarding at Mount Timothy Ski Area.

The Cariboo and Chilcotin region in British Columbia is Cowboy Country.